Cha Ki Joon is a well-educated young man with a promising job at a major company—but he’s far from happy. On a sudden impulse, he quits and decides to chase something more meaningful by starting a business with his childhood friends, Yoon So Dam and Go Tae Ra.

So Dam juggles part-time jobs while chasing her dream of becoming an illustrator. Tae Ra, a former cycling athlete, joins their new venture—a rickshaw startup. As the three friends take on the ups and downs of running a business, navigating adult life, shifting friendships, and unexpected romance, they’re left to wonder: can this wild idea really work?